Maximizers want to make the optimal decision. So even if they see a bicycle or a photographer that would seem to meet their requirements, they can’t make a decision until after they’ve examined every option, so they know they’re making the best possible choice.
Most people are a mix of both approaches. For example, one friend was a satisficer about renting an apartment, but a maximizer about buying an apartment. As a consequence, he and his wife are renting an apartment now, because they had to move, and they're still searching for the perfect apartment to buy.
My mother is a good example of what I’d call a “happy limited maximizer.” In certain distinct categories, she’s a maximizer, and she loves the very process of investigating every possibility. My sister is getting married next year, and I know that my mother would love nothing more than to see her try on practically every possible wedding dress, just for the fun of it. But too often maximizers find the research process exhausting—yet can’t let themselves “settle” for anything but the best.
The difference between the two approaches may be one reason some people find a big city like New York overwhelming. If you’re a maximizer, and you live in New York, you could spend months surveying your options for bedroom furniture or even wooden hangers. In a smaller city, like Kansas City, even the most zealous maximizer can size up the available options pretty quickly.